Ahead of the Lakme Fashion Week Winter/Festive 2013 beginning tomorrow, we catch up with designer Rixi Bhatia, co-founder of the fashion and lifestyle label Quirk Box, a part of the prestigious Gen Next category at the much-awaited event. She shares some easy-to-follow tips on styling.
Jayesh Sachdev and Rixi Bhatia, co-founders of Quirk Box
Ahead of the Lakme Fashion Week Winter/Festive 2013 beginning tomorrow, we catch up with designer Rixi Bhatia, co-founder of the fashion and lifestyle label Quirk Box, a part of the prestigious Gen Next category at the much-awaited event. She shares some easy-to-follow tips on styling.
What is your personal style?
My personal style is very experimental. It’s a mix of elements, silhouettes and colours like vintage with androgynous, and quirky with classic. It’s always complemented by statement accessories.
How fashion conscious one must be?
I wouldn’t say fashion conscious, but you must pay attention to style. Yes, you can follow fashion trends but you should always choose what works for you and be comfortable. Don’t let fashion overpower your personality.
Some fashion tips for people who generally don’t follow trends but feel awkward when they step out with friends or for an impromptu after-office party plan.
Accessories are the simplest and easiest trick to transform any attire. Statement neckpieces, scarves, shoes and bags can be added to any ensemble to take you from office meeting to a night out.
What can we expect from your new collection which will soon be showcased at the Lakme Fashion Week?
We are showcasing a resort wear collection which is a melange of art and fashion. It features our statement prints, pop colours, richer fabrics, fluid silhouettes, and for the first time, embroidery. It will be Quirk Box in a new dimension.
Who is the brand Quirk Box for?
Quirk Box is not restricted by demographics. It is for anyone with a personal sense of style, who wants to make a statement. It is easy to wear, simple to coordinate and an instant head turner.
Dream celebrity that you would want to see wearing Quirk Box.
There are too many, but I would choose Kiran Rao and Farhan Akhtar.
A celeb that you think really needs some fashion and styling tips.
I think our Indian celebs need to stop following fashion so blindly and work to enhance their personal style.
Why can’t labels be made more affordable to a middle class person? This is one of the reasons why people go for fakes because they can’t afford the original.
Quirk Box has always been an extremely price conscious label and now we will have two lines – the casual streetwear and resortwear collection. The fabrics, silhouettes, detailing, production, among other factors for both the collections are drastically different. This, in turn, makes the pricing high or low, but both are value for money. Hence, the labels don’t aim to be in a higher price bracket, it is the overhead costs for them which make the difference. As for fakes, they won’t be of the same quality that an original would be.
