Celebrities endorse various merchandises, including gadgets. We discuss how these brand ambassadors have changed the fate of products and if it is always worth buying these goods.
Celebrities play a vital role in the sales of various products.
From actors to cricketers and from tennis stars to singers, companies are roping in celebs from various fields to promote diverse gadgets, including mobile phones, laptops, cameras, tablets, and more.
Though there are many factors that determine the fate of a gadget, including its quality and price, but association of a celeb does boost the sales or does give the initial start the product needs.
We discuss below how celebs have helped increase sales of gadgets:
1) Give a Boost to New Brands: Celebs play an influential role, especially when it comes to promotion of a new product or brand. Brands such as Xolo, Oppo, & Intex could create a place for themselves in the Nokia and Samsung dominated market, primarily due to their brand ambassadors, Ayushmann Khurana, Hrithik Roshan, Sonam Kapoor, and Farhan Akhtar.
Micromax, which is the current leader in the mobile world, also paved its way to success using the name of International star Hugh Jackman as its brand ambassador, apart from Akshay Kumar.
2) Increase Clientele of Established Brands: Even the global leaders look forward to increasing their sales by making celebs endorse their products. These big players get in popular celebrities to attract the attention of the buyers. A well-established brand, Sony Ericsson, took the support of Kareena Kapoor, and the age-old Nokia got Shahrukh Khan and Priyanka Chopra to advertise for them.
Leading companies manufacturing cameras & lenses have also followed the tried and tested ‘mantra’ of marketing in India. It is interesting to note that the top 3 camera brands also could not do without superstars – Deepika Padukone got associated with Sony Cybershot, Priyanka Chopra with Nikon, and Anushka Sharma & Sachin Tendulkar with Canon.
Ace laptop manufacturers have also followed this trend and while Sony Vaio signed Kareena Kapoor, HCL got Nargis Fakhri to promote their products. Lenovo went a step ahead to get the Indian heartthrob Ranbir Kapoor to advertise their laptops.
In short, the aim is to get prospective buyers lured to buy the merchandise by getting big names associated with the products.
However, we suggest our readers to buy products based on the features of the gadget and not the celebrity endorsing it. Remember, the company would add the fee paid to the celeb in the product they sell.
Though all the brands mentioned above are among the best today, but you may get better worth for your money when you buy a product not endorsed by a celeb!
