Why people hate wearing glasses – The TVC release shows the gorgeous #ChitrangdaSingh in #TitanEyePlus spectacles. Especially with women the stigma with spectacles is very high in the society.
Spectacles are those accessories that haven’t really been explored.
Although we had seen many film stars sporting specs in many films but nobody ever really came forward to make it such a strong style statement.
The specs mostly were a part of the on screen character.
For example Deepika Padukone in ‘Yeh Jawaani Hai Deewani’ removed her specs in the second part of the movie in the song ‘Badtameez Dil’ where she was wearing a saree.
Especially with women the stigma with spectacles is very high in the society.
The transformation or make over usually is always depicted with removing specs or braces.
Lot of times when we even describe a girl with specs people get the picture of ‘Jassi’ – the famous household character from the serial ‘Jassi Jaisi Koi Nahi’ that had once gained very high popularity. Chashmis, double battery, etc. are the names that people with specs are usually called.
Bottom line: Women and specs was a relation not really explored in depth.
The combination could be sexy and what better way to pass the message with Chitrangda sporting the product.
#TitanEyePlus launched #Enigma the new collection of spectacles for women. The TVC released shows the gorgeous #ChitrangdaSingh in spectacles.
Making a strong point that spectacle can be worn as a part of stylish and trendy accessory and challenging the entire notion about the product, the message makes an instant connect with the audience.
The TVC talks about this woman who won’t do away with her specs. She gets a very big project but she turns it down as their demands don’t go with her belief. They want her to get rid of the spectacles but she insists that her specs are her style.
She goes ahead and does an ad with the spectacle company.
Sporting the trendy fashionable specs she wears her attitude.
When the glamorous Diva looks hot in specs we really start wondering and exploring the other options with this product.
Directed by Prasoon Pandey the ad ventures into the glorious sexy appeal of spectacles through the gorgeous Chitrangda Singh
Talking about the conceptualisation of the TVC, Rajiv Rao – National Creative Director of Ogilvy India explains how spectacles are fashionable and explores the fabulous part of women in specs.
Being Chashmis is almost a passé. Now if someone ever calls a girl chashmis do remember this fabulous face of Chitrangda Singh.
