#LingerieAds: Gone are the days where models would just sport these products. These ads shows the innovative ways where the #USP of the #Lingerie products can be presented.
Even the utterance of the word #Lingerie would give us the picture of a model with her flawless body posing the lingerie of the particular brand.
What more can we expect in such ads?
Oh yes may be we come up with a beautiful location and place the model there…product doesn’t really limit the scope of creativity.
Irrespective of the product essentials the ad can still be presented creatively.
USP (#UniqueSellingPoint) of the product isn’t really explored. But some ads are now breaking the limitations and really making some innovative ways of presenting lingerie.
For example the below video from #Zivame.com – the online lingerie store doesn’t show a single woman wearing the product.
The video shows women from different arenas in their uniforms talk of their personalities. They give the message of various kinds of bras available on their site by the camera capturing different kinds of women looking at the camera and saying the #KindOfBra.
We immediately connect their personality portrayed to the type of bra they would want.
The message that from #SportsBra to #NursingBra, everything is available on their site is simply presented with these day to day women saying the type of bra in front of the camera.
Another one is a #LingerieAdFilm.
#EnamorIndia came up with the ad film along with the song, #FabulousAsIAm playing as the background score.
The song is their tagline.
The film is of two parts. The model is seen wearing the lingerie but the way of presenting is quiet fabulously done.
It is a film showing a girl opening her cupboard filled with Enamor’s lingerie trying to fit into her jeans. The various activities where the lingerie was established are quite unique.
As in she sees a mannequin sporting the lingerie and she runs and poses behind it.
Her bag filled with lingerie falls and she collects them as an old lady looks at her.
These ways of projection of the product is really unique and innovative.
I do hope they come up with more such unique ways of talking of lingerie and condoms rather than the one track idea.
