The major break down of the Indian Economy’s backbone was observed after the lockdown during Covid-19. Led to unemployment with the downfall of the global economy, people lost jobs which resulted in re-thinking of building the nation; that is Independent in all respects. What did the starters do, to begin with, a new business with a minimal amount of investment? The traditional Indian attire has been the main attraction for its own people and the world.
Investment during the down hours is always challenging when the investors need to think twice if they should use their money or not. While small entrepreneurs evolved with the idea of exploring the traditional materials and designs. Transparency in the business is observed for the manufacturers as well as the sellers. The intimate chain of sellers growing as entrepreneurs who are working as supporters to the clothes, garments, and most lucrative is the sarees business.
Weavers of sarees and availability of materials
In this pandemic, the weavers have gone through hard times. But after the rising of the chains of entrepreneurs, the work for the weavers, designers, and other categories of workers has increased. The buyers of the traditional attires and designs have never been less so those who are seeking a stable platform as an entrepreneur with the limited investment are expected to get a better opportunity.
Who does not know about the popular material Benarasi silk? It can be an Indian Banarasi Saree with amazing eye-catchy designs or colors. Or the Paithani silk from the descent weavers of the Maharashtra, Kanjivaram from the South, and Assam silk from the corners of Assam. The traditional attires are reaching to each corner of India, through the small investing entrepreneurs.
Connection between prices, buyers, and weavers
The basic issues stood as a great obstacle between the weavers, sellers, and buyers. Lack of connectivity had once reduced the distribution, along with the purchasing expenses were discouraging the Indian buyers who really have a passion for traditional designs and sarees.
Women of India always had a soft corner for sarees, but it was a time that the lack of a platform has discouraged or closely reduced the selling as no one was not able to directly connect through the mainstream at affordable prices. Mainstream describes the connection of the manufacturers or craftsmen, to the sellers.
When the revolution of being self-dependent accelerated, this was to survive through the hard times of the dropped economy in the country. It was the need to grow when weavers were benefitted for their craftsmanship on traditional attire, through the direct connection to the entrepreneurs instead of the popular and large scale sellers. It added a streamline to the entire business process, that has reached to the traditional saree and attire lovers.
No matter, if a teenage girl or an old woman the craze will never be the less. Variants in quality and color along with the prices are encouraging different classes of buyers to purchase. But this was at one time before the pandemic was sold on high prices to those who could afford it. The production was limited and so the buyers; it was providing the minimal benefits to the weavers and entrepreneurs that have turned the coin with the revolution.
